Plymouth Duster Apparel and Accessories by Legend Lines

The Valiant was given a facelift for 1970 and used it to create a new car called the Duster. The Duster was a $15 million effort to update the compact Valiant and used many of the components from it, including the platform, the front end sheet metal, but featured a different design from the cowl back. The Valiant badge appeared only on the first model year Dusters. Though this had been an unauthorized project, the Duster was put into production and win over the hearts of many buyers. The small footprint and lightweight persona helped spawn a high-performance version of the Duster, the Duster 340. It was given subtle design cues such as striped down its sides and small 340 decals. The original idea was to use the Warner Brothers Tasmanian Devil swirl cartoon but they were unable to secure the rights. So designs were drawn with their own 'Duster' or devil swirl. The name drew from the idea that when a driver lost a race they were left in the dust or 'dusted'. The car was positioned to compete with the Chevrolet Nova.

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