1970 - 1974 Dodge Challenger Apparel and Accessories by Legend Lines

Introduced before the fall of 1969 for the 1970 model year, the Challenger was one of two Chrysler E-body cars, the other being the slightly smaller Plymouth Barracuda. Positioned to compete against the Mercury Cougar and Pontiac Firebird in the upper end of the pony car market segment. Chrysler intended the new Challenger as the most potent pony car ever with a staggering number of trim and option levels, and with virtually every engine in Chrysler's inventory. By 1971 Government regulations, and increasing insurance meant the horsepower rating and size for all manufacturers was on the decline. A sharp decline in interest for the vehicle in only its second years sent the dealers trying to unload their inventory. In 1972 The options lists (both for performance and appearance/convenience items) had been drastically cut back. The convertible version, most interior upgrade options , comfort/convenience items, and all the big-block engine options were gone. The R/T series was replaced by the Challenger Rallye series. The big news for 1973 was the introduction of the 360 cubic-inch eight-cylinder engine which appeared mid-way through the year. For 1974 D0dge decided to cancel the Challenger series. Motivated by only 16,400 units sold, the decision was easy but sad, with only five years of production under its belt.

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