1970 Dodge Challenger RT Scat Pack Apparel and Accessories by Legend Lines

The late 60s represented the fiercest period of competition between the Big Three (and to a lesser extent, AMC) for the attentions of speed-thirsty American buyers. Dodge was in the catbird seat with its line-up of fierce street machines, including the Dodge Coronet R/T, the Dodge Charger R/T, the Dodge Dart GTS, and thee Challenger. What was missing, however was a way to unify each of these uniquely-named models under a single, world-beating banner – an issue that would only get worse with the introduction of the Dodge Super Bee mid-year. Then, the idea came up of the ‘Scat Pack’ designation that would encompass each of these cars. It was a play on words – the Rat Pack had been Sinatra’s gang of Hollywood pals that became legendary for their partying and the pictures they made together – and as such Dodge also created an actual Scat Pack Club that both owners and Mopar fans could join for the very affordable price of three dollars. For the money, members received a monthly newsletter, a quarterly magazine, a wallet card declaring their loyalty, a bumper sticker and jacket patch, and a racing guide. The Scat Pack logo was a variation on the drag-racing Super Bee found on, well, the Dodge Super Bee, and collectively the group of cars was referred to as ‘the hive.’ The marketing team went on the warpath, blanketing dealerships, magazines, and television with references to ‘Scat City’ and the full line-up of Scat Pack cars. By 1970 the family had ground to include the Charger Daytona and the Dodge Challenger, and when the final year of the Scat Pack came to pass the Dodge Demon 340 was also included.

Select the model to refine your search